Where to find growth during an economic downturn is a challenge. After the year we’ve all just had, where learning to be flexible and flying by the seat of our pants wasn’t optional, it may feel a little ridiculous to even attempt goal-setting in 2021. After all, the woes of 2020 have thus far appeared […]
A Call for Collaboration During a Pandemic
Pandemic Collaboration In the midst of a pandemic, the President of the United States signed an Executive Order giving the water industry an opportunity to unite together. It asks us to address aging water infrastructure, water supply reliability, improve water quality, and sets up a framework and structure for the federal government to collaborate and […]
Master Meter and WaterSmart Software Collaborate to Offer Utility Customer Engagement & Data Analytics Platform
Customer engagement and analytics platform provides amazing customer experience and enhanced data intelligence to enable proactive water conservation and stewardship. Master Meter, Inc., a leading water management solutions provider dedicated to working with public utilities, and WaterSmart Software, the technology pioneer of behavioral customer engagement solutions that save water and money, are excited to announce […]
The Bottled vs. Tap Debacle
Tap water has a great origin story. In the early 1900s, public water systems began routinely disinfecting drinking water supplies. This turned out to be critical in the reduction of waterborne diseases. Water has always been an innovative industry. Imagine if routine disinfection of drinking water had been met with resistance, or hadn’t been thought […]
Workforce Development: Preparing for the Approaching Skills Gap
It’s almost here. The “Silver Tsunami” is about to come crashing down across the workforce and, with it, a tremendous skill gap will be exposed between those preparing to leave the workforce and those just starting their careers. Much like an actual tsunami, there is little we can do to stop it, but there are […]
Building Trust By Building on the Customer Experience: AI and Water
Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. But water utilities are more than environmental and public health entities; […]
The Future of Water Tech: Smart or Intelligent?
As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.
From communication to technology, sometimes the best solution is to Just Ask…
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.
Just Ask Alexa at ACE 2019
See you in Denver We will be at ACE 2019 in Denver (“Innovating The Future Of Water”) from June 9-12. Here’s a sneak peek at what we’ve got in store for you when you stop by and see us:
GRATEFUL FOR PERSPECTIVE: KEEPING HUMANITY IN A DIGITAL WORLD
For the past several years, the public’s understanding of the value of water in relation to the system, services, and resources a water utility provides has been one of the top five issues facing the water industry according to the American Water Works Association’s State of the Water Industry report. As a water tech company […]
“SMART” WATER: THE END OF A BUZZWORD?
At Master Meter, Inc. we’re passionate about being leaders in our industry. We strive to serve a superior product and to ensure that product creates solutions that solve the real challenges our customers face. However, excellence is defined by what others say about you. As Pixar founder Ed Catmull states in his book Creativity Inc, […]
SMART WATER FOMO: OVERCOMING THE FEAR OF CHANGE TO MOVE FORWARD
Leadership often feels like a leap of faith. As Simon Sinek has said, “it takes great courage to believe in something greater than yourself.” Being a leader is tough—it can be a thankless, lonely job. It takes courage to stand up for what you believe to be right, especially when leading people through change. October […]
IMAGINE A DAY WITHOUT WATER: HOW TECHNOLOGY CAN TELL THE STORY
The Imagine a Day Without Water campaign, hosted by the Value of Water campaign, is truly one for public stakeholders because imagining that day is a nightmare situation for the water industry. We’re acutely aware of water’s connection to, well, everything. Imagine A Day Without Water, falls on October 10th this year and it’s a […]
Jean-Claude Lauret 1951-2018
The entire Master Meter family is saddened to announce the passing this week of Jean-Claude Lauret, our esteemed and greatly valued friend who oversaw our Master Meter Canada, Inc. operations as its Managing Director and Vice President. July 30, 2018, Jean-Claude succumbed to his battle with lung cancer after a late-stage diagnosis, passing away at […]